THE OTHER SIDE

PROJECT

Redesign and solve UX problems

DESCRIBTION

Jewellery industry

MY ROLE

UX/UI Design, UI/UX Audit, UX Research & analytic

BRIEF

We seek a new, innovative design to address existing site challenges and incorporate user-friendly personalisation features on the product page, enabling users to customise their products.

RESULT

We successfully launched a stunning, contemporary, user-friendly website tailored to the Abbot Lyon brand. The design seamlessly adapts to all devices. Guided by my direction, we crafted an intuitive and immersive user experience, simplifying the customisation process to be engaging and effortless.

OVERVIEW

Optimised for all devices, the responsive design elevates image quality to unprecedented levels. I collaborated closely with the team and product owner, ensuring my presence in all meetings.

The design is aligned with the brand ethos, emphasising affordable luxury. A pivotal design aspect was the seamless integration of product personalisation features on the product pages, enhancing user experience.

With the transition to Online Store 2.0 and implementing a fresh design, the Abbott Lyon team now boasts a Shopify Plus site that mirrors the quality and aesthetics of their products. Additionally, the upgrade provides them with enhanced in-house control and flexibility.

NEXT STEP

Get in touch Paria.kiad@gmail.com