ABBOT LYON | Paria Kia

ABBOTT LYON

Abbott Lyon is a premium fashion accessories brand known for its stylish and personalized jewelry, watches, and accessories. With a growing online presence, Abbott Lyon sought to enhance its digital experience to better engage users, improve conversion rates, and stand out in a competitive market.

Short Video Of The Prototype

Project Objectives

Increase Conversion Rates through strategic CRO improvements based on user data and behavioral insights.
Introduce a Custom Personalization Tool for product customization, offering a tailored, interactive shopping experience.
Strengthen UI/UX Design to meet high standards of usability and reflect Abbot Lyon’s unique brand identity.
Leverage Competitor Insights and user data to inform design choices and establish a competitive advantage.

Strategy & Planning

Sitemap & Key User Journeys: Developed a well-structured sitemap to ensure seamless navigation, prioritizing ease of use and intuitive discovery paths.
User Journey Mapping: Outlined critical paths from entry to conversion, optimizing the experience for different customer types and purchase behaviors.

Key Features & Enhancements

Custom Personalization Tool: Allows customers to personalize products like jewelry, contributing to higher engagement and average order value.

Advanced Filtering and Seamless Navigation: Collection pages include filters for quick product location based on customer preferences.

Data-Driven Layout Optimizations: Leveraged insights from Google Analytics and heatmaps for strategic page improvements that drive user satisfaction and sales.

Responsive Mobile Design: Optimized all pages for mobile, offering a consistent experience across devices for a fast-growing mobile customer base.

Outline & Impact

Enhanced User Experience: Intuitive navigation and improved product discovery resulted in a seamless shopping experience.
Increased Engagement: Thoughtful UX/UI improvements led to longer session durations and higher interaction rates.
Higher Conversion Rates: A streamlined user journey and visually compelling design contributed to a boost in online sales.
Positive Client & User Feedback: Both Abbott Lyon and its customers praised the new website for its elegance, usability, and functionality.

Conclusion

The Abbot Lyon redesign showcases Paria kia was commitment to delivering impactful, high-quality eCommerce solutions tailored to client needs. Our strategic focus on UI/UX, CRO, and personalized shopping features transformed the Shopify platform into an intuitive and dynamic site that strengthens customer loyalty and drives sustained growth.

Through research-driven design and technical expertise, Abbot Lyon’s website now offers a modern, brand-aligned shopping experience, empowering them to excel in an increasingly competitive eCommerce market.

Let’s collaborate and create something exceptional.

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Location

Based in the Sutton Coldfield, Birmingham.

Working Globaly

Contact

Paria.kiad@gmail.com

UX Research & Google analystics, Heat maps...

Google Analytics Review: Conducted a deep dive into existing website performance, identifying pain points, drop-off areas, and opportunities for improvement.
Competitor & Cross-Industry Research: Studied direct competitors and innovative brands outside the industry to gather best practices and new approaches for a standout experience.
User & Stakeholder Insights: Created detailed user personas based on interviews with real users and stakeholders to align the website with both customer needs and business goals.

Client's Overview

Abbot Lyon, a leading jewelry and lifestyle brand, engaged us to transform their eCommerce website with a user-focused and conversion-driven design. Our mission was to enhance the customer experience, drive sales growth, and build a personalized, easy-to-navigate online shopping platform on Shopify.

This redesign involved deep market research, competitor analysis, and insights from Google Analytics and heatmap data to inform decisions. The result? A high-performance eCommerce site with custom features and a cohesive, intuitive user experience. Pages designed include Homepage, Product and Collection Pages, Account, Cart, Side Cart, Blog, and Article Pages, plus advanced features like filters and a custom personalization tool.